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Victorian Heart Decor Brands

VHC Brands | The Village Country Store

Farmhouse country themed bedding, window treatments, tabletop linens, rugs, holiday and other home décor!  We are delighted that The Village Country Store shares a platform to showcase these stunning sustainable soft goods textile furnishings alongside our fair trade artisan crafts. Our partner, Victorian Heart VHC Brands is pure sustainable goodness with a feel good, down home feel! Our Collections at The Village Country Store include 3 Coast Way, April & Olive, Mayflower Market, Oak & Asher and Seasons Crest. 

Our extensive collections allow for total room makeovers. From rugs, to window treatments, to bedding, we hope you find our selections plentiful and inviting. Home to home, hearth to hearth, Thank you for shopping The Village Country Store.



- 29%
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$ 110.95 $ 155.95

Create a bright, springtime look for your hallway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Runner measures 24x96 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 7%
Add to cart
$ 99.95 $ 107.95

Create a bright, springtime look for your hallway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Runner measures 24x78 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 33%
Add to cart
$ 225.95 $ 335.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 60x96 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 16%
Add to cart
$ 100.95 $ 119.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 36x60 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

Add to cart
$ 72.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 27x48 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

Add to cart
$ 54.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 24x36 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 20x30 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 30%
Add to cart
$ 234.95 $ 335.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 60x96 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 8%
Add to cart
$ 110.95 $ 119.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 36x60 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

Add to cart
$ 72.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 27x48 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

Add to cart
$ 54.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 24x36 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Jute Rug measures 20x30 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The...

Add to cart
$ 13.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Kaila Jute Table Runner includes an individual table covering measuring 8x24 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue, golden tan and misty rose tones for a casual country...

- 3%
Add to cart
$ 32.95 $ 33.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Kaila Jute Table Runner includes an individual table covering measuring 12x48 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue, golden tan and misty rose tones for a casual country...

Add to cart
$ 25.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Kaila Jute Table Runner includes an individual table covering measuring 12x36 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue, golden tan and misty rose tones for a casual country...

Add to cart
$ 15.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Kaila Jute Placemat includes an individual placemat measuring 13x19 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue, golden tan and misty rose tones for a casual country boho style....

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$ 11.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Kaila Jute Placemat includes an individual placemat measuring 10x15 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue, golden tan and misty rose tones for a casual country boho style....

- 20%
Add to cart
$ 34.95 $ 43.95

Create a warm, welcoming entryway or kitchen with bright, charming colors in a curl-resistant jute blend that adds style and safety wherever you stand. The Kaila Jute Rug measures 19.5x36 inches and features a classic half circle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 17.95

No one likes a coffee ring on their table. Protect your furniture with texture-rich, farmhouse style with braided jute in joyful shades of blue, misty rose and creme. The Kaila Jute Coaster Set features a useful pack of six 4-inch round coasters. These country cottage drink coasters provide a low-profile addition to keep beverages from harming delicate surfaces. Circular patterns...

Add to cart
$ 14.95

Bring warmth and cheer to your kitchen with braided jute in coastal blues, misty rose and golden tan. The Kaila Jute Chair Pad is a durable 15 inch round chair cushion with long ties to easily add a pop of rustic country style to a wide variety of seating. This round seat pad features an 80 percent jute blend that...

Add to cart
$ 22.95

Give your pet a rug that is both stylish and practical. The Kaila Medium Bone Rug measures 15x23 inches and is crafted with 100% recycled polyester material (PET) making it waterproof and durable. The bone-shaped pet rug is suitable for both indoor and outdoor use and is the perfect home for water and food bowls for medium or large breed...

- 13%
Add to cart
$ 72.95 $ 83.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Happy Spring Jute Rug measures 27x48 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Happy Spring Jute Rug measures 20x30 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays...

- 13%
Add to cart
$ 72.95 $ 83.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Happy Spring Jute Rug measures 27x48 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, springtime look for your entryway with soft shades of blue and pink with a seasonal design in a curl-resistant jute blend that adds style and safety. The Kaila Happy Spring Jute Rug measures 20x30 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays...

- 20%
Add to cart
$ 34.95 $ 43.95

Create a warm, welcoming entryway or kitchen with soft spring colors in a curl-resistant jute blend that adds style and safety wherever you stand. The Kaila Happy Spring Jute Rug measures 19.5x36 inches and features a classic half circle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC...

Add to cart
$ 16.95

Create a joyful table for friends and family to gather round with modern color and classic texture while protecting dining tables from heat and moisture. The Jolie Jute Trivet Set includes three circular, 8-inch trivets made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a...

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$ 6.95

Create a joyful table for friends and family to gather round with modern color and classic texture while protecting dining tables from heat and moisture. The Jolie Jute Trivet includes an individual circular trivet with a 8-inch diameter made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green...

Add to cart
$ 16.95

Create a joyful table for friends and family to gather round with modern color and classic texture while protecting dining tables from heat and moisture. The Jolie Jute Trivet includes an individual circular trivet with a 15-inch diameter made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green...

Add to cart
$ 16.95

Protect stairways from damage and add style with braided jute in bright, modern tones. The Jolie Jute Stair Tread Rectangular includes one 8.5x27 inch stair tread back by a latex spray to help prevent slipping. The low-profile jute features an innovating blend of 80 percent Jute and 20 percent cotton and other fibers to help the tread lay flat and...

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$ 16.95

Protect stairways from damage and add style with braided jute in bright, modern tones. The Jolie Jute Stair Tread Oval includes one 8.5x27 inch stair tread back by a latex spray to help prevent slipping. The low-profile jute features an innovating blend of 80 percent Jute and 20 percent cotton and other fibers to help the tread lay flat and...

- 33%
Add to cart
$ 225.95 $ 335.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 60x96 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 28%
Add to cart
$ 120.95 $ 167.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 36x72 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 16%
Add to cart
$ 100.95 $ 119.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 36x60 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 72.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 27x48 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 54.95

Create a bright, coastal look for your entryway with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 24x36 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, coastal look for your entryway with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 20x30 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 25%
Add to cart
$ 252.95 $ 335.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 60x96 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 28%
Add to cart
$ 120.95 $ 167.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 36x72 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 16%
Add to cart
$ 100.95 $ 119.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 36x60 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 72.95

Create a bright, coastal look for your home with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 27x48 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 54.95

Create a bright, coastal look for your entryway with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 24x36 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a bright, coastal look for your entryway with soft shades of blue and green in a curl-resistant jute blend that adds style and safety. The Jolie Jute Rug measures 20x30 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

- 20%
Add to cart
$ 34.95 $ 43.95

Create a cheerful, welcoming entryway or kitchen with bright, coastal colors in a curl-resistant jute blend that adds style and safety wherever you stand. The Jolie Jute Rug measures 19.5x36 inches and features a classic half circle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes...

Add to cart
$ 13.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Jolie Jute Table Runner includes an individual table covering measuring 8x24 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a casual coastal country style. Complete...

Add to cart
$ 37.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Jolie Jute Table Runner includes an individual table covering measuring 12x48 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a casual coastal country style. Complete...

Add to cart
$ 29.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Jolie Jute Table Runner includes an individual table covering measuring 12x36 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a casual coastal country style. Complete...

Add to cart
$ 18.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Jolie Jute Placemat includes an individual placemat measuring 13x19 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a casual coastal country style. Complete your tabletop...

Add to cart
$ 13.95

Create a joyful table for friends and family to gather round with modern color and classic texture. The Jolie Jute Placemat includes an individual placemat measuring 10x15 inches made from a premium Jute blend. The rich texture of braided jute is given a modern twist with soft blue and green colors for a casual coastal country style. Complete your tabletop...

Add to cart
$ 17.95

No one likes a coffee ring on their table. Protect your furniture with texture-rich, farmhouse style with braided jute in calming shades of blue and green. The Jolie Jute Coaster Set features a useful pack of six 4-inch round coasters. These country cottage drink coasters provide a low-profile addition to keep beverages from harming delicate surfaces. Circular patterns in a...

Add to cart
$ 14.95

Bring warmth and cheer to your kitchen with braided jute in dusty blue and mossy green. The Jolie Jute Chair Pad is a durable 15 inch round chair cushion with long ties to easily add a pop of rustic country style to a wide variety of seating. This round seat pad features an 80 percent jute blend that lays flat...

- 7%
Add to cart
$ 13.95 $ 14.95

Give your pet a rug that is both stylish and practical. The Jolie Small Bone Rug measures 11.5x17.5 inches and is crafted with 100% recycled polyester material (PET) making it waterproof and durable. The bone-shaped pet rug is suitable for both indoor and outdoor use and is the perfect home for water and food bowls for small breed dogs. Dusty...

Add to cart
$ 22.95

Give your pet a rug that is both stylish and practical. The Jolie Medium Bone Rug measures 15x23 inches and is crafted with 100% recycled polyester material (PET) making it waterproof and durable. The bone-shaped pet rug is suitable for both indoor and outdoor use and is the perfect home for water and food bowls for medium or large breed...

- 19%
Add to cart
$ 57.95 $ 71.95

Bold plaid in rustic tones of burgundy, mustard yellow and black create the perfect accent to your modern primitive window decor. The Heritage Farms Blackout Panel includes a single 84x50 inch cotton window panel with a matching tie back. The room darkening panel includes a blackout lining crafted from 100 percent polyester to add practical benefits without sacrificing style. The...

- 29%
Add to cart
$ 110.95 $ 155.95

Create a sophisticated, modern look for your hallway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Runner measures 24x96 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat...

- 31%
Add to cart
$ 99.95 $ 143.95

Create a sophisticated, modern look for your hallway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Runner measures 24x78 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat...

- 29%
Add to cart
$ 110.95 $ 155.95

Create a sophisticated, modern look for your hallway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Runner measures 24x96 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat...

- 31%
Add to cart
$ 99.95 $ 143.95

Create a sophisticated, modern look for your hallway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Runner measures 24x78 inches and features a classic oval shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat...

- 13%
Add to cart
$ 72.95 $ 83.95

Create a sophisticated, modern look for your entryway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Welcome Rug measures 27x48 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC...

- 3%
Add to cart
$ 34.95 $ 35.95

Create a sophisticated, modern look for your entryway with neutral colors and feminine floral details in a curl-resistant jute blend that adds style and safety. The Floral Vine Jute Welcome Rug measures 20x30 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC...